Has the craze ended!? :
Santa Cruz Harley Davidson dealership shuts its doors
Sentinel staff report
Article Launched: 11/12/2008 05:37:33 PM PST
When Santa Cruz Harley-Davidson owner Mike James took out a magazine ad last month for the dealership's "The End of the World as We Know It" sale, he said it was meant to be irreverent and edgy.
Now, for him and local riders, that ad has turned into a sobering reality.
The seemingly well-established Eastside business abruptly closed its doors for good Tuesday evening after 11 years at its location on the corner of Soquel and Seabright avenues.
"The simple answer is we're a victim of what's happened to consumer confidence," James said. "We may be the first Harley dealer but we won't be the last."
Santa Cruz Harley Davidson dealership shuts its doors
Sentinel staff report
Article Launched: 11/12/2008 05:37:33 PM PST
When Santa Cruz Harley-Davidson owner Mike James took out a magazine ad last month for the dealership's "The End of the World as We Know It" sale, he said it was meant to be irreverent and edgy.
Now, for him and local riders, that ad has turned into a sobering reality.
The seemingly well-established Eastside business abruptly closed its doors for good Tuesday evening after 11 years at its location on the corner of Soquel and Seabright avenues.
"The simple answer is we're a victim of what's happened to consumer confidence," James said. "We may be the first Harley dealer but we won't be the last."
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